Highlights from Toy Fair New York 2025

After a five-year break, I’m thrilled to be back at Toy Fair New York, diving into the exciting world of licensed gaming merchandise once again. So, what kept me away for so long? Let’s just say there was a rather significant global event that affected all of us and paused many plans.

This time around, I made it a point to explore as many exhibits as possible, zeroing in on the latest and greatest in gaming merchandise. Naturally, Nintendo takes center stage in my hunt for new goodies, but there’s also an assortment of other treasures awaiting discovery. You can expect to catch glimpses of the latest from Mario, Pokémon, Donkey Kong, Zelda, Fire Emblem, Splatoon, and perhaps a few surprises from non-Nintendo fronts along the way.

Just a heads-up: this is a work-in-progress feature! We’re busy updating our findings as we continue to upload more information about the fantastic new offerings at the show. Keep an eye out for updates so you don’t miss out on any of the exciting details!

Here’s a sneak peek at some of the key players and their booths that caught my eye:

– Alliance Entertainment
– Bandai Namco
– Basic Fun! + Good Stuff
– Carrera Revell of Americas
– Clever Idiots
– Epoch Everlasting Play
– Jazwares
– Little Buddy
– Pyramid America
– TOMY

Stay tuned for a deep dive into what each of these companies is bringing to the table this year. There’s plenty more to share, so be sure to check back for all the in-depth coverage from Toy Fair!