Why CD Projekt Opted Not to Use Generative AI in The Witcher 4

Polish game developer CD Projekt has made it clear that they won’t be incorporating generative AI into The Witcher 4.

During a conversation with investors, joint CEO Michał Nowakowski explained the decision to steer clear of this technology for their upcoming blockbuster, highlighting intellectual property concerns. Generative AI relies on a mix of existing material, some of which is copyrighted, and some of it included in training models with or without the owner’s consent. As a result, achieving originality and securing trademarks can be complicated.

“We mentioned last year that we established a team dedicated to exploring AI’s potential in our future projects, including creating our own customized AI models,” Nowakowski shared.

“We have several research initiatives underway. However, these aren’t necessarily centered around generative AI.”

To be frank, gen AI presents quite a challenge when it comes to legal issues surrounding IP ownership and various other factors. Therefore, incorporating gen AI into actual games, particularly for Witcher 4 or any upcoming projects, is not on our agenda right now.”

Back in January 2024, CD Projekt acknowledged that AI could have practical applications in certain areas of game development.