In this edition of Inside XR Design, we delve into the fascinating world of immersive design, focusing on how to craft captivating VR trailers using solely in-game footage. Everybody loves a good trailer, and the approach we explore today proves that you don’t need elaborate mixed reality setups or intricate compositing. Instead, a well-thought-out strategy and a reliable blueprint will do the trick. Stick around, because at the end of this, I’ll also present a vital checklist of technical aspects that will polish your trailer, along with a stellar example that perfectly aligns with what we’ll discuss.
Before diving into the details, it’s worth addressing why trailers are so critical. Simply put, they are what capture potential players’ attention. A game, no matter how outstanding, won’t sell itself. Your trailer is the marketing tool that entices. Investing years into developing a game but only sparingly dedicating time to its marketing through a trailer could be a misjudgment. Marketing is integral to game development, not an afterthought.
Creating an eye-catching trailer doesn’t have to be complicated, even without the frills of mixed reality. Let’s break it down with three straightforward lessons.
The Hook
One of the most crucial elements of a successful trailer is the hook. The hook is that one stand-out feature of your game—something that catches the viewer’s eye and makes them eager to dive in. Whether it’s an innovative combat system, a distinctive art style, or an unusual gameplay mechanic, this is your game’s signature. It differentiates your game from others in the same genre. Knowing your game’s hook should be your priority; without it, drafting a trailer becomes challenging.
Let’s see an example. In Hellsweeper VR (2023) by Mixed Realms, the trailer effectively showcases the game’s unique combat right from the start, within the first 10 seconds. There’s no wasted time on backstory or exposition—the trailer pulls viewers in immediately with its distinctive features.
Show, Don’t Tell
The second essential principle is “Show, don’t tell.” A great trailer demonstrates what makes a game exciting without spelling it out. Especially in VR, potential players need to see the gameplay to understand its appeal. Boneworks (2019), developed by Stress Level Zero, is a fantastic exemplar where the gameplay highlights itself. The trailer connects various engaging in-game moments, crafting a vivid sense of the gaming experience.
Story Structure
Finally, there’s story structure. This doesn’t mean explaining your game’s narrative, but rather, showing the potential player what they’ll experience. Your trailer’s ‘story’ should evoke the feelings and actions players will encounter. Instead of haphazardly stitching together gameplay footage, strategically plan out the moments you want to highlight. Arrange these highlights into a coherent narrative arc—starting with an introduction, building intensity, reaching a climax, and concluding on a high note.
An excellent example of this approach is the Medal of Honor: Above and Beyond (2020) trailer by Respawn Entertainment. Each scene is meticulously planned and shot, creating a narrative that hints at the thrilling experience awaiting players.
For more detailed insights and technical guidelines, continue on to the next section, where we’ll explore those pivotal technical elements and showcase a final exemplary trailer.
