Microsoft’s strategy is crystal clear—it’s all about making its vast library of first-party games as accessible as possible. This became even more evident with the surprise announcement that the Xbox-exclusive hit, Forza Horizon 5, is heading to Sony’s PS5.
### Ex-Sony Boss Shawn Layden Explores Xbox’s Strategy
Recently, Shawn Layden, the former head honcho at Sony, shared his thoughts on Xbox’s new move towards embracing multiple platforms. During a conversation on the Kiwi Talkz podcast—a highlight that sparked discussions on ResetEra—Layden praised Microsoft for branching out and making its games available on other systems. He also commented on the complexity and nuances of such a marketing approach, noting how history has seen similar transitions, particularly pointing to Sega’s past.
Layden stated, “Going multiplatform, especially in an era where development costs are skyrocketing, means you’re broadening your market reach, allowing more players to experience your games. I absolutely get it, and I think it’s a great move to have Xbox titles on other platforms.”
He added, “But what does that mean for their brand? It certainly complicates the narrative. How do you generate that fear of missing out, the FOMO? One powerful way has always been to lure players to your platform exclusively by saying, ‘miss this and you’re missing out.’ Worldwide availability changes that dynamic. It’s a delicate balancing act.”
Layden drew parallels with Sega’s shift, recalling, “I remember when Sega brought Dreamcast games to PlayStation 2. Eventually, they transitioned to becoming solely a software company, which honestly turned out great for them. So, there is indeed historical precedent for this kind of shift.”
In line with this strategy, Xbox reportedly plans to launch some of its flagship franchises on PlayStation, with Halo: The Master Chief Collection and a rumored Gears of War Collection potentially making their way to Sony’s consoles.
